Athlete Representation & Brand Management  ·  Naples, FL

Built for
the next
generation.

NIL
Deal Representation
5
Service Lines
FL
Florida Based

We represent college and emerging athletes across Florida — sourcing NIL deals, managing personal brands, and building careers that outlast the game.

Work With Us Our Services →
NIL Deal Representation
Brand Management
Partnership Sourcing
Appearances & Camps
Naples, Florida
Athlete-First
Southwest Florida
College Athletes
NIL Deal Representation
Brand Management
Partnership Sourcing
Appearances & Camps
Naples, Florida
Athlete-First
Southwest Florida
College Athletes
Services

Five service lines.
One firm.

Full
Repre
sentation

A single agent of record handling every revenue and brand decision. NIL sourcing, content strategy, partnerships, appearances — all under one roof, at one rate.

15%
All-in commission · Full representation
$120K
Year 1 revenue target
Get Representation
01
NIL Deal Representation
End-to-end NIL deal sourcing, negotiation, and execution. Brand outreach, contract review, compliance guidance, and payment tracking.
15–20%
02
Brand & Content Management
Monthly retainer covering personal brand strategy, social media planning, content production coordination, and platform-specific posting calendars.
$1,500–$3,500
03
Brand Partnership Sourcing
Proactive outreach to SWFL and Florida brands — restaurants, dealerships, apparel, real estate — to build paid partnerships and ambassador roles.
20%
04
Appearances & Camp Bookings
Paid appearances, autograph sessions, youth camp instructor roles, and speaking engagements. Travel and logistics handled end-to-end.
15%
05
Transition & Career Planning
Portal decisions, draft preparation, agent transitions into union-represented pro sports, and post-playing career planning. Honest hand-off when the time comes.
$500/mo
Approach

Representation
built around you.

01
First Conversation
We talk about where you are, where you want to go, and what your brand looks like today. No pitch — just a conversation about what representation actually means for your career.
02
Strategy & Agreement
We build a plan around your goals — which service lines make sense, what brands to target, and how we measure success. Straightforward contract, no hidden terms.
03
Active Outreach Begins
We go to work — reaching out to brands, sourcing NIL opportunities, and building your presence while you focus on competing. You play. We hustle.
04
Ongoing Partnership
Regular check-ins, deal updates, and strategy adjustments. One point of contact who knows your career inside and out. For the long term, not just the next deal.
Who We Represent

Florida athletes.
Every level.

We focus on athletes who are underserved by legacy agencies — mid-tier college athletes, transfer portal athletes, emerging sport competitors, and non-union pros where no union certification gates entry.

FL College Athletes
FAU, FIU, FGCU, USF, Stetson, Eckerd, and lower-roster spots at UF/FSU/UCF/Miami where bigger agencies aren't fighting for representation.
Transfer Portal Athletes
Athletes navigating mid-career transitions who lost previous NIL infrastructure and need a hands-on partner during the move.
Emerging Sport Athletes
Women's basketball, softball, baseball, golf, soccer — high-engagement sports where NIL value is growing faster than agent supply.
Non-Union Pros
Regional MMA fighters, mini-tour golfers, pickleball pros, esports competitors — high-margin clients where no union certification gates entry.
Women's Sports
A focused priority. Women's NIL is growing at a rate most agencies aren't positioned to serve. We are.
Post-Draft Prep
Athletes in their final collegiate seasons building the brand and deal pipeline they'll carry into their professional careers.
Local SWFL Athletes
Naples, Fort Myers, Cape Coral. Local roots mean local relationships — brands that want a face they recognize, not a remote endorsement.
Any Serious Competitor
If you're competing at a high level, building a following, and thinking about your brand — we want to talk. No minimum follower count required.

Your playing career has a clock. Your personal brand doesn't have to.

Nieves & Co.  ·  Naples, Florida
Get In Touch

Work with
Nieves & Co.

We represent college athletes, emerging professionals, and non-union sport competitors across Florida. Fill out the form and Darren will be in touch within one business day.

Founder
Darren Nieves
Email
darren@nievesandco.com
Location
Naples, Florida
Tell us about your career